Post by Admin on Oct 28, 2018 23:56:05 GMT
icv2.com/articles/news/view/41681/three-more-players-pushing-toy-game-space
THREE MORE PLAYERS PUSHING INTO TOY AND GAME SPACE
Target, Go! Group, and FAO Schwarz
Posted by Milton Griepp on October 25, 2018 @ 6:32 am CT
The sharks circling billions of dollars in annual toy sales in the wake of the Toys 'R' Us shutdown are multiplying: three more players have announced plans to expand their toy businesses this year.
Target has announced the most expansive plans, adding 250,000 square feet of toy space in over 500 stores, doubling its SKU count over last year’s, completely remodeling toy departments in over 100 stores, expanding its holiday toy catalog, and launching a new digital hub for toys on its website.
The Go! Retail Group, which calls itself the "largest pop-up retailer of calendars, toys and games in the US," is expanding toy and game stores to more than 400 locations for the holiday shopping season, the company announced. Go! has also launched a new Toys Express concept in 13 former Toys 'R' Us Express locations. It plans to operate over 750 stores in all 50 states this holiday season, including 80 year-round stores in malls and outlet centers.
And FAO Schwarz, which hasn’t operated a store in New York since 2015, will open a new store in Rockefeller Plaza on November 16, according to PIX11. The new 20,000 square foot store will have some of the classic elements that made the Fifth Avenue store famous, including the dance-on piano.
These latest three announcements follow Amazon, which is launching a holiday toy catalog (see "Amazon Plans Holiday Toy Catalog"); Walmart, which has told shareholders it is increasing the space devoted to toys in its stores, and Party City, which is starting a new pop-up concept called Toy City (see "Toy City, Walmart Push into the Space").
And the creditors that control the Toys 'R' Us assets are looking at new retail options for the brands (see "Creditors that Drove Toys ‘R’ Us to Liquidation Seek to Start New Stores").
THREE MORE PLAYERS PUSHING INTO TOY AND GAME SPACE
Target, Go! Group, and FAO Schwarz
Posted by Milton Griepp on October 25, 2018 @ 6:32 am CT
The sharks circling billions of dollars in annual toy sales in the wake of the Toys 'R' Us shutdown are multiplying: three more players have announced plans to expand their toy businesses this year.
Target has announced the most expansive plans, adding 250,000 square feet of toy space in over 500 stores, doubling its SKU count over last year’s, completely remodeling toy departments in over 100 stores, expanding its holiday toy catalog, and launching a new digital hub for toys on its website.
The Go! Retail Group, which calls itself the "largest pop-up retailer of calendars, toys and games in the US," is expanding toy and game stores to more than 400 locations for the holiday shopping season, the company announced. Go! has also launched a new Toys Express concept in 13 former Toys 'R' Us Express locations. It plans to operate over 750 stores in all 50 states this holiday season, including 80 year-round stores in malls and outlet centers.
And FAO Schwarz, which hasn’t operated a store in New York since 2015, will open a new store in Rockefeller Plaza on November 16, according to PIX11. The new 20,000 square foot store will have some of the classic elements that made the Fifth Avenue store famous, including the dance-on piano.
These latest three announcements follow Amazon, which is launching a holiday toy catalog (see "Amazon Plans Holiday Toy Catalog"); Walmart, which has told shareholders it is increasing the space devoted to toys in its stores, and Party City, which is starting a new pop-up concept called Toy City (see "Toy City, Walmart Push into the Space").
And the creditors that control the Toys 'R' Us assets are looking at new retail options for the brands (see "Creditors that Drove Toys ‘R’ Us to Liquidation Seek to Start New Stores").